What is an online Marketplace? A marketplace is an eCommerce website where you can find a variety of products from different brands coming from multiple vendors, shops or person showcased on the same platform. The marketplace owner is responsible for attracting customers and the processed transactions, while the third party vendors deal with the manufacturing

Amazon, Ebay & FlipKart – These Brands today have created a valuation in millions and no doubt that we are sometimes awed by the success of these brands worldwide. The idea was simple; operate an online marketplace without handling logistics and stocks. It is indeed a simple idea but when it comes to creating a

Introduction Having grown to great proportions presently, the world of ecommerce is showing great promise as an alternative buying channel vis-a-vis the traditional brick and mortar model. More and more retailers are looking at ways to maintain online stores and even increase sales by going online. For example, in India, e-tail is expected to account

Introduction In today’s era of online selling, the eCommerce website has become the de-facto standard and medium, which online shoppers can use to make their purchases online. When it comes to an eCommerce website, it could involve two basically different models, such as the direct model or the marketplace model. The direct model involves the