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Dsyynr

DSYYNR is the digital high street which brings the latest fashion brands to customer’s fingertips. It is a fashion platform offering a range of dashing fashion apparels and accessories manufactured by UK’s best designers and boutiques. The client had a simple and clear goal to provide a marketplace platform to increase sales and exposure for independent boutiques & designers. And this goal could be best led through social channels, providing highest engagement metrics with user-generated content; therefore a high level of social engagement among customers.
DELIVERABLES
  • Consulting and Design
  • Marketplace Development
  • Managed Support
Dsyynr Dsyynr Dsyynr Dsyynr Dsyynr
Challenge
The main challenge was to create a marketplace setup on Magento platform, as the default Magento does not provide it. Then with the focus of generating more audience engagement with social media involvement, DSYYNR client wanted to provide the customers an ability to become an affiliate and create a “Wardrobe” in which they can add the products they like and can share it on their blogs and social media feeds. Another challenge was that the vendors would be able to provide the shipping information with quantity breakups and customers could apply the multiple coupon codes in the shopping cart to avail the discounts. Besides, the platform required advanced SEO to populate the products of the vendors in search engines.
Approach
Rocket Bazaar’s approach to fulfilling the client's requirements was that the pre-sales team had a thorough analysis of the exceptional requirements of the client and proposed the best possible way to implement it technologically with the Magento 2.1.x platform. The team drafted the flow diagrams and created user journeys to comprehend the requirements and conclude as per the anticipation of business requirements. This brought about a comprehensive development process, addressing the following specialized features:
  • Transforming the site into a fashion marketplace allowing vendors to sell their products on the website. Rocket Bazaar introduced the vendor entity and built the marketplace Solution as it is not present in the standard set up of Magento.
  • The vendors have to register, add products, define shipping rates and fulfill the orders and pay the pre-decided commission fees to the DSYYNR marketplace owner.
  • Marketplace owner can check the vendor's information and approve or reject them to sell on the marketplace. The owner has full control over marketplace with Product Management, Vendor Management, Payment Transactions, Commission Management and Website Marketing Tools.
  • Developed a custom membership module with easy to configure functions from the admin panel to cater the processes like – vendor’s membership should be free for the starting month, and then the billing would start. Also, vendors would be able to renew their membership once it is expired.
  • Implemented the aggregator payment provided by PayPal that is PayPal adaptive payments which was used to bifurcate the payments to the vendors instantly by deducting the commission fees from the amount received by the customer.
  • For social marketing and earnings for the affiliates, we developed the affiliate program for the customers where they can apply to become an affiliate by providing their social media profiles links.
  • Registered affiliates can share their “Wardrobe” and earn the commission if visitor purchase from their Wardrobe.

Business Details

Project Name
Dsyynr
Company
Dsyynr
Location
London, UK
Industry
Fashion

I appreciate the hard work and team efforts by Rocket Bazaar and they have been amazing to work with. The team listened to our every requirement and worked very hard to accomplish what we have achieved so far. I am thankful for the time they have spent dealing with my queries and executing requests within a satisfactory time frame.

– Anthony Genas, Owner

Result
On the whole, working collaboratively with the DSYYNR client, Rocket Bazaar launched incomparable presence of the Marketplace one of its kind with configuration for optimum performance on Magento 2 with the incorporation of Rocket Bazaar Marketplace Solution. We delivered an impeccable solution to the client, meeting all the requirements and this made the client very contented and happy.
Contact Us
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Ratings 5 out of 5.0 for
RocketBazaar by 4 clients reviews.

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