Adobe Commerce is one of the most preferred eCommerce platforms that offer enhanced functionalities to store owners. Whether B2B or B2C, the store owners choose Adobe Commerce for the variant features and the flexibility that’s offered.

But there are platforms that overcome the challenges of distinct B2B and B2C platforms, making the management easier for store owners. Adobe recently launched multi-channel commerce for both B2B and B2C on a single platform. With Adobe multi-channel commerce, manage all the aspects of your eCommerce business, whether B2B, B2C, or both – from a single and unified platform.

Don’t just make management easier; simplify the workflow and offer a seamless customer experience. Build a great first impression that offers a world-class customer experience and sleek shopping experience.

In today’s competitive eCommerce environment, keeping up with the digital economy requires managing and delivering a personalized customer experience. Earning customer loyalty is one of the biggest challenges due to the rising competition. Especially if there are multiple brand sites and sales channels to be managed, achieving a multi-channel commerce experience is even more important as well as challenging.

With Adobe multi-channel commerce, delivering a consistent experience is made easy. It is a solution that is specifically tailored to serve multiple go-to-market plans for audiences on every channel. With a unified commerce platform, store owners can reduce cross-platform complications and ensure to deliver a consistent, timely purchasing experience for the customers.

Traditionally, businesses had various offline channels to build sales and generate revenue. With the\ eCommerce industry in emerging markets, business owners are compelled to develop and work on online multi-channel commerce to stay ahead in the competitive market. With the evolution in consumer behavior, multi-channel selling has become a crucial part of the eCommerce sales funnel.

Multi-channel commerce is basically a way for online store owners to keep up with the market. Multi-channel commerce by Adobe is just another way to make it easier for the store owners.

Let’s find out the benefits that come along with Adobe Commerce, making it an excellent choice for easy multi-channel management. It is a platform that comes with a unified back-end and a customizable front-end, helping store owners to deliver unparalleled customer experience.

  • B2B and B2C in a Single Platform

Manage complexities such as hybrid commerce models while serving both B2B and B2C customers seamlessly with Adobe Commerce. You can utilize the same tools and technology infrastructure and generate engagement with the audience.

  • A Centralized System for Multiple Brands

With this platform, you can manage all the data and functionalities at a centralized location with a central view. Things like product catalog, customized price list, number of brands, site and sales channels, everything can be managed centrally.

  • Shopping Experiences Revolutionized

Allow shoppers to be able to see the inventory that is available to sell, easily purchase, and re-order with the facility of automated subscriptions. It can help store owners maintain the visibility of the store and control throughout the customer journey.

  • Offer Personalized B2B Purchasing Experience

Let’s set up company accounts with numerous buyers in an organizational structure to automate the process of order approval. This can be done based on the rules set by each of the business owners.

Management of a marketplace is never seamless, but it can be made simpler with the use of the right and precise tools. Adobe, powered by Magento has never failed to amaze us with its extraordinary tools and innovative technological upgrades. Build a Magento Marketplace with top-notch functionalities and deliver the finest customer experience with the help of Rocket Bazaar’s expert team of certified developers.

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Vishal Jotwani

Vishal Jotwani

Vishal, AVP - Business Development is an eCommerce enthusiast with over 8+ years experience in leading and developing partnerships, new business, internal capabilities, and strategies across the digital ecosystem.

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