Let’s start with, what is Product Catalog Management?
It is the process of optimizing your product catalog to make sure the quality of your product data across all the channels is perfect and managed. It includes organizing, standardizing, and publishing the product data across all the sales channels whether the data is from your suppliers or your own.
However, there are a lot of challenges to maintain a single catalog for all your eCommerce products. If you’re a multi-vendor marketplace owner, you need to make sure you have rich and consistent, customer-ready product information which is fully-attributed to build a true omnichannel experience for your customers.
When building a marketplace model, the success of your eCommerce depends on the quality of your product catalog. Nonetheless, not all eCommerce owners take their catalog management as seriously as they should. With the growing demand for omnichannel presence, retailers have failed to manage the health of their product catalogs properly.
It’s necessary to clean up and optimize your entire catalog management and present clear, concise and accurate product information to your customers. How? Let’s check out a few tried and tested tips to ensure a successful eCommerce catalog management for your eCommerce business.
1. Cross-check all the product identifiers with manufacturers
For every product listing and each version of a product, there are multiple product identifiers associated, and trying to work out the exact ASIN, UPC, or part number can be daunting and stressful. So, check with your manufacturers and distributors and request them to provide you with the right details to match the inventory.
2. Create uniformity on your website to let customers know what they can expect
It’s not just the product identifiers that need to be accurate. All the product details and information on the product page needs to be complete, accurate, concise, and relevant. By providing all the required information without overwhelming the customers with unnecessary or poorly presented information, you help customers to complete the purchase confidently. It will improve not only the customer experience but also your brand value.
When it comes to optimizing product information, it’s essential to create unique product titles and descriptions so that your page isn’t the same as your competitors. Although sometimes it’s just quicker and more comfortable to copy from someone else’s website, duplicate content will end up getting ignored by search engines, which is probably not what you want to see happening.
This type of poorly furnished product information can be the reason for conversion rates for your eCommerce store skyrocketing or your customers falling into the hands of competitors. Having duplicate product information can marginally worsen the customer experience. Besides, don’t despair to your product catalog, furnish it with continual improvements and see your store and product pages through the eyes of your customers.
3. Check whether product catalog information is accurate by comparing listings to the actual product.
Your prospects or customers will not stay with your website if they find themselves frustrated while navigating your site. If the user experience is complicated, people will get annoyed, and you will lag at your sales. Relevant, standardized product information will result in efficient data management and a more pleasing user experience.
In a nutshell, having a properly optimized product catalog management will surely skyrocket your sales. Apply these three catalog management tips to your marketplace and see a remarkable enhancement in your user experience, and more importantly, sales, in very less time.
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